Category: Digital Operation

Complexity In The Digital Supply Chain

Audience around world have been expecting better online experience for game, music and movies. Netflix, the world’s leading Internet entertainment network with over 100 million members in over 190 countries believes that to realize the construction of real digital supply chain entails 2 parts: to ensure the materials quality and to manage B2B order and...

The Promise of Marketing Automation Has Always Been AI

With the aid of Artificial Intelligence, marketers are now expecting marketing automation, the backbone of modern marketing to not only offload repetitive tasks but also add a humane tone to better user experience. Listing several slots to apply AI, the following passage puts forward a solution that will inevitably shift the life of marketer further into data management...

How IoT is Revolutionizing Supply Chain Management

IoT, the Internet of Things, has gradually led us into a truly connected world, making the collection and exchange of data far more convenient. The following passage focuses on IoT's revolutionary role in supply chain management, such as fleet management and asset tracking, with examples of 3 big players - Verizon, Cisco and IBM. It takes...

Machine Empathy: How Machine Learning Can Bring Real Insight to UX Design

Great UX design embodies empathy between the company and its users. The roots of unsatisfying design, which often leads to bad user experience, may lie in the wrong analytical tools and insufficient information of user. The following passage illustrates a better approach to understand the user behavior by using other available tools except Google Analytics,...

7 Ways to Test Your Product Idea & Gather Real-World Feedback

Feedback works as a key link preceding the launch of a new product. In a digital time, how to acquire honest and thought-provoking feedback through both online tools like Betali.st and Google Analytics and offline encounters? The following passage gives guidance on leveraging face-to-face connections with potential users and successful entrepreneurs and connections through internet....

How Augmented and Virtual Reality Will Change the Future of Marketing

Bridging the digital world and real life, augmented and virtual reality are believed to revolutionize people’s life style not only in the realm of entertainment, like the sizzling popular game Pokémon GO last year, but also in the area of marketing and advertising concerning every industry. The following passage expands on the potential opportunities and adaption...

How Supply Chain 4.0 Creates Game-changing Customer Experience

Supply Chain Management (SCM) has always embraced new technologies that promised to fundamentally change the way supply chains operate: Sea containers were introduced to efficiently ship goods around the globe; computer-supported planning software improved production schedules beyond imagination; and RFID technology promised to revolutionize processes by identifying products without a direct line of sight. The...