Category: Digital Marketing

The Promise of Marketing Automation Has Always Been AI

With the aid of Artificial Intelligence, marketers are now expecting marketing automation, the backbone of modern marketing to not only offload repetitive tasks but also add a humane tone to better user experience. Listing several slots to apply AI, the following passage puts forward a solution that will inevitably shift the life of marketer further into data management...

How Augmented and Virtual Reality Will Change the Future of Marketing

Bridging the digital world and real life, augmented and virtual reality are believed to revolutionize people’s life style not only in the realm of entertainment, like the sizzling popular game Pokémon GO last year, but also in the area of marketing and advertising concerning every industry. The following passage expands on the potential opportunities and adaption...

6 Steps to Creating a Successful Infographic for Your Business #Infographic

Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started. First, "identify what your target audience will be interested in," states SerpLogic in its infographic. "A successful infographic will highlight the expertise of the company creating it while satisfying the interest of its audience."...

How Pokémon Go Players Engage With Businesses #Infographic

Pokémon Go provides businesses is that the largest demographic it hits is millennials. Flush with disposable income, millennials are a notoriously hard target for advertisers due to their jaded views of typical marketing techniques. Pokémon Go gets around this by attracting potential customers without them even knowing they’re being marketed to, according to recent research from Slant Marketing.The…

10 Blogs Every B2B Marketer Should Read

As marketers (or aspiring marketers), we have it pretty darn good. Why is that? Because marketers, by our very nature, are accustomed to sharing information, insights, tips and best practices. In fact, sharing (and publishing) knowledge is one of the things we love most about our job. What can you do if you don’t yet have…