Category: Digital Operation

How Pokémon Go Players Engage With Businesses #Infographic

Pokémon Go provides businesses is that the largest demographic it hits is millennials. Flush with disposable income, millennials are a notoriously hard target for advertisers due to their jaded views of typical marketing techniques. Pokémon Go gets around this by attracting potential customers without them even knowing they’re being marketed to, according to recent research from Slant Marketing.The…

The 3 Things That Keep Companies Growing

Growth creates complexity, and complexity is the silent killer of growth. This paradox explains why only about one company in nine has sustained more than a minimum level of profitable growth during the past decade, and why 85 percent of executives blame internal factors for their shortfall, not external ones beyond their control. The roots of sustained performance start…

The Dividing Line: Project and Product Manager

Inevitably, if you work as a product manager, it can be assumed that you have done project management to some degree in your role. Additionally, you may have worked in a department without a designated project manager, making it necessary for you to take on more project ownership outside of your core product responsibilities. This helps perpetuate the confusion around what the core responsibilities are…

Charting the Path to Digital Maturity in the Supply Chain

Supply chain executives must ready their supply chains to fully support digital business. This research presents the supply chain path to digital maturity across demand, supply and product offerings, as well as the requisite foundational capabilities. Overview Key Findings With the creation of new business designs that blur the lines between the digital and the…