Category: Digital Strategy

4 Examples of How AR & VR Will Improve Customer Service

What comes to your mind when you hear VR & AR, apart from dizzying delight from the games like Pokemon GO and exciting sci-fi movies? Have you ever thought about customer service? A consistent focal point for businesses is how we interact with our customers. Do they enjoy our customer service? The following passage expands...

Bridging The Retail/Digital Divide In Customer Experience Marketing

As their market share is challenged by dedicated ecommerce sites, retailers are adopting several digital strategies that enable them to compete in the new omnichannel competitive space. Traditional retail must keep abreast with the developing technology that changes people's life, including their customers. The following passage talks about challenges and opportunities, like how the impulse...

A digital transformation case study: The Met Office

Digital transformation has brought new mode of thinking and exciting experience to re-vitalize the traditional weather industry, as what people perceive when using the Met Office, the UK’s national weather service. The content and service it offers to its users as well as the internal structure of the organization are greatly change to better interact with...