Category: Digital Strategy

Content Marketing Tips for 2016

2015 has been back to basics for my content practice. While past years involved a lot of experimentation — with social media, SlideShare, infographics and more — this year was all about better understanding my customers. Speaking with them helps me to understand their needs, decision making processes and much more. As we wind down…

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10 Innovation-Killers — And How To Neutralize Them

Everybody wants to innovate. “Disruptive innovation,” in particular, has become so popular that the term’s creator, Harvard Business School Prof. Clayton Christensen, recently felt compelled to clarify what it actually means. So what is innovation? According to Merriam-Webster, it’s “the act or process of introducing new ideas, devices, or methods.” The act — so sitting around dreaming up new ideas…

Don’t Draft a Digital Strategy Just Because Everyone Else Is

When the CEO of GE announces that it will become a digital industrial enterprise and the CEO of Citigroup says it will become the world’s leading digital bank, you know that a new strategic priority is sweeping the corporate world. It used to be “What’s your IT strategy?” Then it was “What’s your internet strategy?” Now it’s “What’s your digital…