Category: Digital Techonolgy

The Promise of Marketing Automation Has Always Been AI

With the aid of Artificial Intelligence, marketers are now expecting marketing automation, the backbone of modern marketing to not only offload repetitive tasks but also add a humane tone to better user experience. Listing several slots to apply AI, the following passage puts forward a solution that will inevitably shift the life of marketer further into data management...

How IoT is Revolutionizing Supply Chain Management

IoT, the Internet of Things, has gradually led us into a truly connected world, making the collection and exchange of data far more convenient. The following passage focuses on IoT's revolutionary role in supply chain management, such as fleet management and asset tracking, with examples of 3 big players - Verizon, Cisco and IBM. It takes...

How Augmented and Virtual Reality Will Change the Future of Marketing

Bridging the digital world and real life, augmented and virtual reality are believed to revolutionize people’s life style not only in the realm of entertainment, like the sizzling popular game Pokémon GO last year, but also in the area of marketing and advertising concerning every industry. The following passage expands on the potential opportunities and adaption...

How Al beats Ke Jie? Understanding AlphaGo

Google’s AlphaGo AI has defeated Ke Jie yesterday in the first round of a best-of-three Go match in Wuzhen, China. Ke is generally considered as the world’s best human Go player, but he wasn't expected to win: AlphaGo defeated the Chinese 19-year-old earlier in the year during an unbeaten online 60-match victory streak. According to DeepMind cofounder Demis...

Gartner’s 10 Megatrends in Analytics

As the digital world becomes more complex, leadership teams are becoming increasingly dependent on analytics to help guide actions and decisions. “Realistically, if we want to improve, we have to look to our analytics team,” said Gareth Herschel, research director, at Gartner Symposium/ITxpo in Barcelona, Spain. “Analytics is the glue to help achieve objectives given the culture...

The role of a data scientist and why we need them

The growing importance of data analytics in business is leading to the appointment of senior data scientists to provide company-wide insights. Big data analytics can transform how businesses operate. While marketing and sales businesses cottoned on to this early, more and more previously non-tech-focused companies are realising the benefit of having expertise on board. “The...

Forrester’s Top Emerging Technologies To Watch: 2017-2021

As a refresh to my 2014 blog and report, here are the next 15 emerging technologies Forrester thinks you need to follow closely. We organize this year’s list into three groups — systems of engagement technologies will help you become customer-led, systems of insight technologies will help you become insights-driven, and supporting technologies will help you...