Category: Digital Transformation

A digital transformation case study: The Met Office

Digital transformation has brought new mode of thinking and exciting experience to re-vitalize the traditional weather industry, as what people perceive when using the Met Office, the UK’s national weather service. The content and service it offers to its users as well as the internal structure of the organization are greatly change to better interact with...

Machine Empathy: How Machine Learning Can Bring Real Insight to UX Design

Great UX design embodies empathy between the company and its users. The roots of unsatisfying design, which often leads to bad user experience, may lie in the wrong analytical tools and insufficient information of user. The following passage illustrates a better approach to understand the user behavior by using other available tools except Google Analytics,...

The 10 commandments of digital transformation

Stories of the spectacular success of some digital tech companies are prodding ‘legacy’ non-digital companies to undergo digital transformation. Before they jump on the bandwagon, they would do well to keep in mind the 10 commandments listed here, for the journey can be long, painful and convoluted. Stories of the spectacular success of some digital…

Top 10 Trends For Digital Transformation In 2017

Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department. During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen…

11 Ways Startups Outrun Established Corporations

The purpose of this post is to list out how startups are bypassing established companies so that incumbents glean the best tactics and apply them to their own corporate innovation. Tech startups are designed, built, and managed differently than established companies, giving them a competitive edge against incumbent corporations. This post outlines startup advantages, including…

Benchmarking Digital Transformation #Infographic

Many companies are responding to an increasingly digital market environment by adding roles with a digital focus or changing traditional roles to have a digital orientation. The list of “digital” business roles and functions is extensive and growing. There are now digital strategists, chief digital officers, digital engagement managers, digital finance managers, digital marketing managers,…