Category: Highlights

4 Examples of How AR & VR Will Improve Customer Service

What comes to your mind when you hear VR & AR, apart from dizzying delight from the games like Pokemon GO and exciting sci-fi movies? Have you ever thought about customer service? A consistent focal point for businesses is how we interact with our customers. Do they enjoy our customer service? The following passage expands...

Bridging The Retail/Digital Divide In Customer Experience Marketing

As their market share is challenged by dedicated ecommerce sites, retailers are adopting several digital strategies that enable them to compete in the new omnichannel competitive space. Traditional retail must keep abreast with the developing technology that changes people's life, including their customers. The following passage talks about challenges and opportunities, like how the impulse...

5 Ways To Use Microlearning For Informal Learning

Formal learning programs are synonymous with full-scale eLearning courses, instructor-led trainings, strong Instructional Design strategies and an extensive curriculum, all mapped in a very structured way. However, carefully constructed courses are not the only way learners can acquire skills and knowledge. Research shows that over 80% of employees learn their job from informal learning. Informal...

How IoT is Revolutionizing Supply Chain Management

IoT, the Internet of Things, has gradually led us into a truly connected world, making the collection and exchange of data far more convenient. The following passage focuses on IoT's revolutionary role in supply chain management, such as fleet management and asset tracking, with examples of 3 big players - Verizon, Cisco and IBM. It takes...

A digital transformation case study: The Met Office

Digital transformation has brought new mode of thinking and exciting experience to re-vitalize the traditional weather industry, as what people perceive when using the Met Office, the UK’s national weather service. The content and service it offers to its users as well as the internal structure of the organization are greatly change to better interact with...

Machine Empathy: How Machine Learning Can Bring Real Insight to UX Design

Great UX design embodies empathy between the company and its users. The roots of unsatisfying design, which often leads to bad user experience, may lie in the wrong analytical tools and insufficient information of user. The following passage illustrates a better approach to understand the user behavior by using other available tools except Google Analytics,...

7 Ways to Test Your Product Idea & Gather Real-World Feedback

Feedback works as a key link preceding the launch of a new product. In a digital time, how to acquire honest and thought-provoking feedback through both online tools like Betali.st and Google Analytics and offline encounters? The following passage gives guidance on leveraging face-to-face connections with potential users and successful entrepreneurs and connections through internet....

How Augmented and Virtual Reality Will Change the Future of Marketing

Bridging the digital world and real life, augmented and virtual reality are believed to revolutionize people’s life style not only in the realm of entertainment, like the sizzling popular game Pokémon GO last year, but also in the area of marketing and advertising concerning every industry. The following passage expands on the potential opportunities and adaption...

How Al beats Ke Jie? Understanding AlphaGo

Google’s AlphaGo AI has defeated Ke Jie yesterday in the first round of a best-of-three Go match in Wuzhen, China. Ke is generally considered as the world’s best human Go player, but he wasn't expected to win: AlphaGo defeated the Chinese 19-year-old earlier in the year during an unbeaten online 60-match victory streak. According to DeepMind cofounder Demis...