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Hiring T-Shaped Professionals For Your Startup

In this post, Shawn Parrotte, Marketing Manager at Designli, explains the difference between T-shaped and I-shaped professionals, and what to consider when hiring them at your startup. As more college graduates enter the job market, they’re creating an ever-widening skills gap that businesses are finding difficult to overcome. It’s because of this gap that there’s a need for employees with skill sets...

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How To Teach Your Children To Be Entrepreneurial #Infographic

We all understand just how important a good education is in helping our children develop into productive and successful adults. Good school exam results present more opportunities, and higher education can open doors that high school alone cannot. However, for all of the great things we learn at school, there are certain things in life that cannot be discovered in...

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11 Habits of Mentally Strong People

We all reach critical points in our lives where our mental strength is tested. It might be a difficult friend or colleague, a dead-end job, or a struggling relationship. Whatever the challenge, you have to be strong, see things through a new lens, and take decisive action if you want to move through it successfully. It sounds easy. We all...

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Predictive Analytics: The Dos and Don’ts

For organizations looking to make the most out of their relationships and processes, the discovery of meaningful information via analysis can often prove valuable and lead to substantial insight. Data that reveals facts about customers, for example—such as identifying customers who cancel accounts and leave for the competition, those in a specific cross-demographic, or even those in a specific income...

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6 Roads to Prediction: Machine Learning Algorithms #Infographic

We hear the term “machine learning” a lot these days, usually in the context of predictive analysis and artificial intelligence. Machine learning is, more or less, a way for computers to learn things without being specifically programmed. But how does that actually happen? The answer is, in one word, algorithms. Algorithms are sets of rules that a computer is able...

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Calculating Your True Retention Rate (++Airbnb Case Study)

How do I know if I have a good retention rate? Simple, you measure it properly. When I ask most founders or product marketers what their retention rate is their initial instinct is to talk about their monthly or daily active users (MAUs and DAUs). It’s great that they are tracking these metrics of course, but it’s pretty likely that...

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How Marketers Can Use Technology to Excel at Personalization #Infographic

The pairing of Big Data and technology improvements has helped marketers get better at personalizing communications, says an infographic from Open Topic, an artificial intelligence platform. Although challenges in using data in an efficient and effective way still exist, technological improvements such as natural language processing and auto-publishing can help marketers navigate this territory, the infographic points out. And navigating that...

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Make Operations Your Secret Weapon – Etsy COO’s How

At Etsy, COO Linda Kozlowski spearheaded international expansion, unified and started growing its marketing plans, began redefining the company’s brand, launched a new communications strategy, and kicked off the integration of user feedback into product development — all in about six months. While others might just credit her capabilities, she’s quick to cite the plan that CEO Chad Dickerson laid out. He outlined not only...

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How to Make the Leap from Employee to Entrepreneur #Infographic

Countless employees every day dream of launching their own company. They feel that they either have the correct skills or ideas to be able to enter an industry and create a successful business. But they haven’t pursued any of their business ideas yet. Why is that? If you have had an idea for a company, but have not yet pursued...

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10 Principles of Organizational Culture

Companies can tap their natural advantage when they focus on changing a few important behaviors, enlist informal leaders, and harness the power of employees’ emotions. How often have you heard somebody — a new CEO, a journalist, a management consultant, a leadership guru, a fellow employee — talk about the urgent need to change the culture? They want to make...