How Pokémon Go Players Engage With Businesses #Infographic
Pokémon Go provides businesses is that the largest demographic it hits is millennials. Flush with disposable income, millennials are a notoriously hard target for advertisers due to their jaded views of typical marketing techniques. Pokémon Go gets around this by attracting potential customers without them even knowing they’re being marketed to, according to recent research from Slant Marketing.The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.
Some 82% of Pokémon Go players say they have visited a business while using the game.
The majority (57%) of respondents say they use the game between one and three hours a day, on average; 14% say they play for more than three hours a day.
Nearly three-quarters (71%) of players say they have visited a business because there was a PokeStop or Gym nearby.
Some 36% of players say they think they’ve been intentionally lured to a location by a business, 17% don’t think it was intentional, and 47% are not sure.
Check out the infographic below for more findings from the survey.