Tag: Agile

8 Essential Elements of your Agile UX Playbook #Infographic

This infographic recommends 8 best practices for creating a viable, streamlined user experience. Follow these steps to garner cohesive, consistent digital experiences.   Observe Your Users. Empathize with your users by observing them in their natural habitat. Then, create personas to summarize their goals, needs, behaviors, emotions, and pain points. Create user journeys to understand…

How Lean Startup Techniques Can Work Even Better For Established Businesses

In 2013, startup guru Steve Blank published an article in Harvard Business Review, titled Why The Lean Startup Changes Everything, in which he argued that, rather than follow the rigid concepts taught at business schools, entrepreneurs who seek to start a business take a much different path. “Start-ups are not smaller versions of large companies,” he wrote….

The Dividing Line: Project and Product Manager

Inevitably, if you work as a product manager, it can be assumed that you have done project management to some degree in your role. Additionally, you may have worked in a department without a designated project manager, making it necessary for you to take on more project ownership outside of your core product responsibilities. This helps perpetuate the confusion around what the core responsibilities are…

The Best Digital Companies Are Set Up to Never Stop Innovating

Companies born before the internet took hold have an enormous challenge: improving their online products and services at the warp speed of their online competitors. The ability to make thousands of changes a day to its online retail service has been a key reason Amazon is expanding its online lead over Walmart and other historically “bricks and mortar” retailers….