Tag: B2B

Charting the Path to Digital Maturity in the Supply Chain

Supply chain executives must ready their supply chains to fully support digital business. This research presents the supply chain path to digital maturity across demand, supply and product offerings, as well as the requisite foundational capabilities. Overview Key Findings With the creation of new business designs that blur the lines between the digital and the…

SEO Strategy, B2B vs B2C

To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement an effective B2B SEO strategy (search engine optimization strategy). To be successful, however, one needs to understand the critical differences between B2C and…

10 Blogs Every B2B Marketer Should Read

As marketers (or aspiring marketers), we have it pretty darn good. Why is that? Because marketers, by our very nature, are accustomed to sharing information, insights, tips and best practices. In fact, sharing (and publishing) knowledge is one of the things we love most about our job. What can you do if you don’t yet have…