Tag: Content marketing

A digital transformation case study: The Met Office

Digital transformation has brought new mode of thinking and exciting experience to re-vitalize the traditional weather industry, as what people perceive when using the Met Office, the UK’s national weather service. The content and service it offers to its users as well as the internal structure of the organization are greatly change to better interact with...

6 Steps to Creating a Successful Infographic for Your Business #Infographic

Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started. First, "identify what your target audience will be interested in," states SerpLogic in its infographic. "A successful infographic will highlight the expertise of the company creating it while satisfying the interest of its audience."...

How Pokémon Go Players Engage With Businesses #Infographic

Pokémon Go provides businesses is that the largest demographic it hits is millennials. Flush with disposable income, millennials are a notoriously hard target for advertisers due to their jaded views of typical marketing techniques. Pokémon Go gets around this by attracting potential customers without them even knowing they’re being marketed to, according to recent research from Slant Marketing.The…