Tag: Customer Insight

Effective Customer Journey Maps #Infographic

Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses: -What journey maps are and why create them -The high-level steps to create a customer journey map -The essentials of…

Benchmarking Digital Transformation #Infographic

Many companies are responding to an increasingly digital market environment by adding roles with a digital focus or changing traditional roles to have a digital orientation. The list of “digital” business roles and functions is extensive and growing. There are now digital strategists, chief digital officers, digital engagement managers, digital finance managers, digital marketing managers,…

The Future of Books

When you reach for your book at the end of the day, is it paperback or electronic? Though eBooks were slated to overtake print books in 2015 it just didn’t happen. There was a 10% drop in eBook sales and a 2% increase in paper book sales during that time period. Because there are pros…