Tag: Data Science

Machine Empathy: How Machine Learning Can Bring Real Insight to UX Design

Great UX design embodies empathy between the company and its users. The roots of unsatisfying design, which often leads to bad user experience, may lie in the wrong analytical tools and insufficient information of user. The following passage illustrates a better approach to understand the user behavior by using other available tools except Google Analytics,...

Gartner’s 10 Megatrends in Analytics

As the digital world becomes more complex, leadership teams are becoming increasingly dependent on analytics to help guide actions and decisions. “Realistically, if we want to improve, we have to look to our analytics team,” said Gareth Herschel, research director, at Gartner Symposium/ITxpo in Barcelona, Spain. “Analytics is the glue to help achieve objectives given the culture...

The role of a data scientist and why we need them

The growing importance of data analytics in business is leading to the appointment of senior data scientists to provide company-wide insights. Big data analytics can transform how businesses operate. While marketing and sales businesses cottoned on to this early, more and more previously non-tech-focused companies are realising the benefit of having expertise on board. “The...

How Data Scientists Extract Value from Data #Infographic

Building a successful data science program in your company relies on a good understanding of the data professionals who extract insights and value from data and how they do it. Toward that goal, we asked over 600 data scientists about their skills, jobs, colleagues and more. We have summarized the results of this infographic that summarizes some of the major findings…