Tag: digital marketing

Bridging The Retail/Digital Divide In Customer Experience Marketing

As their market share is challenged by dedicated ecommerce sites, retailers are adopting several digital strategies that enable them to compete in the new omnichannel competitive space. Traditional retail must keep abreast with the developing technology that changes people's life, including their customers. The following passage talks about challenges and opportunities, like how the impulse...

The Promise of Marketing Automation Has Always Been AI

With the aid of Artificial Intelligence, marketers are now expecting marketing automation, the backbone of modern marketing to not only offload repetitive tasks but also add a humane tone to better user experience. Listing several slots to apply AI, the following passage puts forward a solution that will inevitably shift the life of marketer further into data management...

How Augmented and Virtual Reality Will Change the Future of Marketing

Bridging the digital world and real life, augmented and virtual reality are believed to revolutionize people’s life style not only in the realm of entertainment, like the sizzling popular game Pokémon GO last year, but also in the area of marketing and advertising concerning every industry. The following passage expands on the potential opportunities and adaption...

Where do you start with Digital Transformation?

Nowadays, almost every client conversation starts with Digital in some form or the other. The competitive advantages that once gave companies a great leverage —their product lineup, scale, or legacy position—are no longer as secure as they were. Many startups are already disrupting big companies, if not already. Given this digital era with rapid innovation…